AT&T pushes quick-messaging phones

AT&T pushes quick-messaging phones
Growth in smartphones has been through the roof in the last couple of years, as devices like the iPhone and BlackBerry are subsidized to price points palatable to the mass market. But AT&T executives said Wednesday that smartphones are not for every consumer. And the company sees a huge market for smartphone-lite devices. David Christopher, chief marketing officer for AT&T's wireless unit, said that about 35 percent of the handsets AT&T sold in the fourth quarter were smartphones. "What about the other 65 percent of phones we sell?" he asked.Good question. Christopher said that increasingly the company is selling more of mid-tier messaging phones for customers who want some smartphone features but not all the bells and whistles."Smartphones are overwhelming for some people," he said. "So in quick messaging phones we don't try to do everything. "The problem is that no one has done a very good job of providing mobile applications for these phones, Christopher said. AT&T said it's trying to fix that problem by encouraging app developers to write for the BREW platform from Qualcomm. Other carriers, such as Sprint Nextel ,are partnering with app store companies, like GetJar, which offer applications for these phones.Meanwhile, AT&T is also focusing on adding some key features to this class of phone that provides the most popular and useful functions in a smartphone at a much lower price and with far fewer confusing extras.Adding to its existing list of devices in this category, the company launched four new quick-messaging devicesat CTIA. The Samsung Strivehas a vertical sliding keyboard. It's the least expensive of these new devices at $19.99 with a two-year contract after a $50 rebate. The Samsung Sunburst is a GPS-enabled device that is $39.99 with a two-year agreement. The other two phones are not on the market yet and pricing is not yet available. The Pantech Link, which will hit store shelves in a few weeks, has a full keyboard, while the Pantech Pursuit has a full touch screen and vertical keyboard. It will be out this summer and will come with the ability to geotag.These phones will be among the first handsets to take advantage of new services and applications AT&T has developed especially for this category.For example, AT&T has enhanced messaging for these devices. Instead of offering simple text messaging, the company has added the ability to thread messages to follow a conversation as well as group messaging that lets subscribers"reply all" to messages.The next-generation messaging functionality also allows people to embed multimedia such as pictures into regular text messages.Christopher noted that these functions have been available for some time on smartphones, but they haven't been available for lower-end messaging phones.In addition to the messaging, AT&T has also launched several services that are hosted on AT&T servers and can be accessed via the Internet. It's launched the AT&T address book, which allows users to manage their address books from a PC and sync their phones to backup address information. This means that when a phone is lost, stolen or damaged, all the address information isn't lost too. This offering will come free to subscribers of quick messaging devices, Christopher said.AT&T has also launched an Internet-based service to help these subscribers manage and store their photos. Customers can upload photos to a server in AT&T's network where it's stored in a personal "locker." The photos can also be uploaded directly to social networking sites. AT&T will charge 35 cents per photo upload and $10 a month to upload up to 50 photos.And finally, the company announced Wednesday a new music service that integrates several functions that could be found in multiple music applications into a single service. For example, the music service allows people to identify songs or artists as you would with applications, such as Shazaam, by holding the device up to a radio. Users can also add artists and music directly to a streaming radio playlist, as well as preview, purchase and download songs right from a single application. This service costs an additional $6.99 a month.AT&T requires its quick messaging phones have some kind of data plan.Subscribers must spend $20 a month on top of their voice service for either a texting or a data plan or any combination of plans. AT&T offers texting plans for either $5, $15, or $20 a month. And its data plan costs $15 for unlimited access on quick-messaging devices only.AT&T also requires smartphone subscribers sign up for a data plan, which costs $30 a month.Factor in the extra cost of the photo sharing and music services, and subscribers could actually spend more on their monthly service than a smartphone subscriber using an iPhone.iPhone subscribers can pay a yearly fee to have their contacts, photos, and iTunes music backed up in the Internet-cloud using a service sold by Apple. The quick-messaging data plan costs $20, plus $10 for the photo service, plus another $7 a month for the music service, which adds up to $37 a month.It's clear that AT&T wants to encourage customers to purchase data plans, since pricing pressure is making it difficult for carriers to make money on voice services. But Christopher said he is confident that this class of handset will appeal to a large group of customers."I absolutely think there is a market for these phones," he said. "These phones are a lot less complicated than smartphones. They cost much less than the smartphones and the data plans are less expensive. And there are a lot of people out there, who are interested in that."


Oops! Yahoo dumps Britney

Oops! Yahoo dumps Britney
But Yahoo is doing things differently this year, notably by promoting lists of top trends in search grouped in certain categories. The topics include not only top news stories (led by Saddam Hussein) and tech trends (no surprise here, YouTube), but also trends in the environment, a category devoted to pet food, recalls of toys and other goods, kids' search trends, and searches on Yahoo's Delicious bookmark sharing site. Given that 2007 marks the 10th anniversary of the Kyoto Protocol, former vice president Al Gore triumphed at the Academy Awards with his film An Inconvenient Truth and took home a Nobel Peace Prize for his environmental work, and we saw companies left and right were going "green," the environmental category was a no-brainer. The searches indicated a shift away from people seeking basic definitions and data about the climate crisis to seeking information as to what they could do to help make a change, said Raj Gossain, senior marketing director at Yahoo Search. Global warming-related searches also made the top 10 of kids' search trends. In the tech category, behind YouTube, was: Wikipedia; Facebook; an Apple triple-hitter with iTunes, iPod, and iPhone; Nintendo's Wii; Microsoft's Xbox 360; Sony PlayStation 3; and Guitar Hero, the simulated rock-guitar computer game that has become a sensation. The company did give a nod to the seemingly insatiable thirst people seem to have for stars by creating a "Celebrity Downslides" category, topped by none other than Britney Spears, who seems to be busy shuttling between shops, courthouses, and rehab these days. While I applauded Yahoo's efforts at a deeper societal discourse, I couldn't help asking Gossain what the top search term was. After initially declining to provide it in a phone interview, I received an e-mail the following day with Yahoo's Top 10 search terms list: Britney Spears, WWE (World Wrestling Entertainment), Paris Hilton, Naruto, Beyonce, Lindsay Lohan, Rune Scape, Fantasy Football, Fergie, and Jessica Alba. That's six female celebrities, a theatrical wrestling company, fantasy sports, a medieval-themed online game and a Japanese anime comic series that I had look up on a search engine. The Yahoo 2007 Top Trends lists is here. Google has released its list of the 10 fastest rising U.S. search terms for 2007. They are: iphone, webkinz, tmz, transformers, youtube, club penguin, myspace, heroes, facebook, and anna nicole smith.


Coldplay latest act to freeze out streaming services (scoop)

Coldplay latest act to freeze out streaming services (scoop)
EMI, the band's record label, acknowledged that Coldplay, known for such songs as "Yellow"and "Clocks," will not distribute through streaming services for "Mylo Xyloto," but did not detail the reasons for the decision."We always work with our artists and management on a case by case basis to deliver the best outcome for each release," EMI said in a statement. "Mylo Xyloto," however, has been streamed online. Coldplay, which has sold more than 50 million records since debuting in 1996, offered a new track from the album each day last week through iTunes. Coldplay representatives were not immediately available for comment. EMI, the smallest of the four largest record companies, is a little embarrassed by the band's decision, according to the sources who spoke with CNET. All four of the major labels have thrown their support behind streaming services and it is one of the ways the industry has seen a modest amount of success at convincing fans to again pay for music after a decade-long era of rampant music piracy.Losing a band with the marquee value of Coldplay is a blow to the streaming sector but it is only the most recent act to follow a no-streaming strategy amid concerns over payouts. The management team of singer-actor Tom Waits has informed services such as Spotify, Rhapsody, and MOG, that it will not be distributing his new album, "Bad As Me," through them, according to industry sources. The album "21," from British songstress Adele, is one of the best selling of the year but the music can't be found on Spotify.While Spotify offers millions of tracks, there are other bands as well missing from its catalog. What's going on? "We have strong support from the music industry," Spotify said in a statement. "We of course respect the decision of any artist who chooses not to have their music on Spotify for whatever reason. We do however hope that they will change their minds as we believe that the Spotify model is adding, and will continue to add, huge value to the music industry. Right now we have already convinced millions of consumers to pay for music again, and that they are generating real revenue for the music business."Jaimee Steele, a spokeswoman for Rhapsody, said that artists must remember this is a new segment and that it will take time to produce the kind of sales volume as say iTunes and music downloads. But she also cautioned that streaming is where the public is going. And for artists, streaming is likely to be more profitable over the longer term.Album cover for '21' from singer Adele.Sony Music Entertainment"Artists are getting paid every time one of their tracks is being played," Steele said. "A download is sold and the revenue is distributed, but the artist doesn't see any more money from future plays of that song. With streaming, if someone plays a song a million times, the artist will earn money from that. Music acts could potentially make more money. Coldplay's handlers are telling some of the services they won't stream because they believe "Mylo Xyloto" should be heard as one cohesive work, according to one industry insider with knowledge of the discussions. They don't want the album to be broken up into singles. If that's true, how often have we heard this before? Acts such as AC/DC, Kid Rock, and Pink Floyd have all eschewed digital sales at one point and claimed that their music should be heard in its entirety. That's fine, but forcing people to buy music that they may not want is taking us back to the days of the CD, when fans people required to plunk down $15 for one or two good songs. It was anti-consumer then and it is anti-consumer now.


The 404 453- Where the role of Justin Yu will be played by Mark Licea

The 404 453: Where the role of Justin Yu will be played by Mark Licea
On today's show, we talk about beautifupeople.com, a Web site that is finally coming to the United States, which only beautiful people are allowed to join. That's right: in order to join this dating Web site, you have to be pretty.Users must submit their pictures, then the community decides whether you're hot enough to join. Unfortunately, Jeff and Wilson will likely get rejected. We'll let you know what Mark finds out on the Web site.Not cool.Phoenix New TimesAfter that, we find out that older men who are less educated than their female counterparts are less likely to get a divorce and are generally happier in their relationships.So we guess all those cougar relationships out there aren't going to work out. We also check out a not cool "illegal alien costume."It might have been funny on "Chappelle's Show," but it's likely to get the crap beat out of you immediately.Finally, we cover CNN's new Web site and we get to some video game news and commentary. The PlayStation 3 finally gets Netflix streaming after Xbox 360 has had it for almost a year now. Took them long enough, but we think this might start to change the balance of power in the video game console war, because it will be free on the PlayStation 3, rather than having to sell out $50 bucks a year for a Xbox Live Gold membership. Plus, Wilson gets close to beating Ghostbusters: The Videogame.His take? It's fun to watch, a little monotonous to play after a while, but a good buy.Please, please, send in voice mails.We're running a bit low these days, and we love to hear your feedback.Call in at 1-866-404-CNET (2638).Call!(Especially if you're a lady.)Episode 453PodcastYour browser does not support the audio element. Subscribe in iTunes audio | Suscribe to iTunes (video) |Subscribe in RSS Audio |Subscribe in RSS Video This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?YesNoSorry, you are not old enough to view this content.PlayFollow us on Twitter!The 404Jeff BakalarJustin YuWilson TangAdd us on Facebook!The 404 Fan PageThe 404 GroupJustin YuJeff BakalarWilson Tang


MP3 Insider 127- Prize patrol

MP3 Insider 127: Prize patrol
Donald and Jasmine announce the winner of the Gears of War II Special Edition Zune 120, but first you have to listen to them talk about Apple's new In-Ear Headphones, some pricey single-minded iPod accessories, Donald's one year Zuniversary, a roundup of the top budget headphones, and a cool and creative reason to have a Rhapsody subscription. Also this week: think up a creative Twitter alias for Jasmine for CES and get a chance to win a JBL On Stage Micro.Listen now: Download today's podcastEpisode 127Apple In-Ear Headphones reviewedNumark TTiDonald's ZuniversaryHow to create audiobooksBest budget headphonesSony MDR-NC7 cheap noise canceling headphones-------------READER EMAIL-------------Hi Jasmine and Donald,I really do love your show!By listening I've learned that there is a world of devices for listening to music other than iPods!My family has had a subscription to Rhapsody for several years.I bought this when my kids were teenagers to discourage them from pirating music.I think it's an awesome service and I would rather give up my cable subscription than Rhapsody.I'm ready to branch out to a portable player. While I see a list of players on the Rhapsody site, I'm having a hard time selecting one.Can you recommend a player that is reliable, easy to use, and is able to have a Rhapsody playlist downloaded to it?Cost is not the major factor here. I have the "Rhapsody Unlimited" service, so I think all I need is a player.Thanks for your help!Lisa BobanWhiting, Indiana------------Gears of War 2 ZUNE WINNER------------- Todd Chaikin ------------Help Jasmine pick a Twitter alias for CES-----------RULES:1) Winners will be announced on the show broadcasting December 16, 2008.2) You may submit as many entries as you like. Duplicate submissions will be ignored.3) You must not be an employee of CBS Interactive.4) You must live in the 48 contiguous United States (sorry Hawaii and Alaska) in order to win the prize.5) Entries must be e-mailed to mp3insider@cnet.com with the subject line "Twitter Alias"5) Entries must be submitted by 11:59 p.m. PST Monday, December 15, 2008.7) To be eligible to win, you must submit a creative Twitter alias for Jasmine to use during CES. If she selects your submission, you'll win a JBL On Stage Micro speaker. The suggested name cannot exceed 15 characters and must not be already in use.


Get Hulu Plus free for three months

Get Hulu Plus free for three months
Note: Sorry about the newsletter snafu yesterday! Still working out the kinks, so stay tuned.Ah, Hulu. For anyone looking to cut the cable-TV cord, the service is pretty indispensable. Unlike Netflix, it lets you watch many, if not most, current TV shows the day after they air.But here's the thing: If you want access on your Roku box, game console, Android phone/tablet, iOS device, or whatever, you need to subscribe to Hulu Plus.Normally that costs $7.99 per month, but right now you can get Hulu Plus free for three months. (Note that if you're already a subscriber, you're not eligible. And if you already have a non-Plus account, you may need to sign out to see the offer.)Updated, 8:52 a.m. PT: Shoot! Looks like Hulu pulled the plug on this already. Anyone manage to get the trial? At least the newsletter went out early today!That's a mighty fine freebie, IMHO. Hulu Plus may not be perfect, but it's still a great way to watch shows you might have missed or revisit classic series (of which Hulu has a ton).On the other hand, you're stuck watching commercials (brief ones, but still). That seems particularly egregious when you consider that Netflix runs commercial-free--for the same $7.99 per month. What you're paying for here is the convenience of watching, say, last night's episode of "Community."Also, Hulu's movie library really blows. Seriously, there's almost nothing in there worth watching. It makes Netflix's movie catalog look like the AFI Top 100.But enough about the downsides. With three free months, you have more than ample opportunity to try Hulu Plus for yourself and see if it enhances your TV-watching life. Just make sure to mark your calendar so you remember to cancel (if you decide to do so); otherwise you'll start getting billed come mid-March.If you've already tried Hulu Plus, hit the comments and let me know what you think of it!Bonus deal: If you have young kids, you'll appreciate this: iTunes has 17 full-length episodes of the TV show "Learn Along with Sesame" absolutely free. You can view them on your PC or an iPad, iPhone, and so on.Bonus deal No. 2: Here's a sweet CNET exclusive: the Roku LT for $42.49 shipped! That's the lowest price anywhere, meaning this is likely to sell out quickly. I think this is the hot gift item of 2011.

Get an iPhone desktop dock-charger for $3.99

Get an iPhone desktop dock-charger for $3.99
I come from a PalmPilot background. In the old days, our devices didn't connect to our computers via a stray cable that's always getting in the way.Our devices didn't lay prostrate on our desks while charging or syncing. They sat upright, faced forward, and gave us something to look at. In other words, they docked.You can dock an iPhone, but Apple charges a whopping $49 for the privilege. Thanks, but no thanks.Instead, I'm going the generic route: Meritline has an iPhone desktop dock-charger for $3.99 shipped. That's right: shipped. From China. No, I can't fathom how the company makes a penny of profit on the deal, but I'm not about to argue.As you can see in the photo, it's a pretty basic dock. You plug your existing sync cable into the back, then plop your iPhone 3G or 3GS into the cradle. If you spend a good amount of time at your desk, consider finding a good clock app, or start a slideshow in Photos. In other words, put that lovely screen to use.The dock has one extra amenity: a line-out jack. That means you can plug in a set of speakers for listening to music. That's a nice option if you're in an office that doesn't let you run iTunes or stream music.I've ordered other dirt-cheap iPhone accessories from Meritline before, and they've all worked just fine. Do keep in mind that because of the overseas shipping, the company estimates 2-3 weeks for delivery.If you don't mind waiting, and you're tired of that sync cable flopping around your desk, a $4 dock is pretty hard to pass up. (Note: I have no idea how long this sale price will last, and I think there's a solid chance this will sell out--so if you're interested, act fast!)If you're just looking for a stand, not a dock, you don't have to spend a dime: Check out the four best iPhone stands money can't buy.


iOS 7 upgraders reporting installation, iTunes issues

iOS 7 upgraders reporting installation, iTunes issues
The update to iOS 7 has not been smooth sailing for all.Many users on Twitter, as well as on Apple's support site are reporting issues when attempting to install the update, which went out earlier today. Affected users are reporting that the downloads will stop, with a warning error pop-up that says the "software update failed." Others are saying they cannot connect to the iTunes Store to update apps.The likely culprit is that Apple's servers, which are pushing out the update over the air as well as through iTunes, are being hit by many users attempting to get the download. Nonetheless, according to Apple's services page, all its various services are up and running. Worth noting is that the update is larger than most Apple has put out in the past. It can range in the mid-600MB range for older iPhone and iPad users, and go up to 935MB for users on Apple's fourth-generation iPad. Users also need to have lots of free space available for the downloaded update to install, which can top 3GB in some cases.CNET has reached out to Apple for comment, and we'll update this post when we know more.Update at 12:23 p.m. PT: In addition to the issues surrounding iOS 7 installation and app updates, some users are also reporting issues with Apple's activation servers. It's unclear how widespread this is.This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?YesNoSorry, you are not old enough to view this content.Play


iOS 7 tells Apple users to 'get excited' again, says analyst

iOS 7 tells Apple users to 'get excited' again, says analyst
The updates that Apple showed off in iOS 7 could prove to be the most important ones since the iPhone debuted in 2007, at least in the opinion of Piper Jaffray analyst Gene Munster.To kick off Day 1 of its Worldwide Developers Conference this week, Apple revealed a whole new look for its iOS interface and icons, along with a slew of new features and enhancements. Some of the early takes on the new UI have been decidedly mixed. But Munster feels the revamp is cause for Apple users and investors to get excited about both current and upcoming iOS devices."The new iOS design appears flatter and cleaner than the prior version," the analyst said in an investors note released late Monday. "We believe iOS 7 is a reason for users to get excited about their iPhones again by giving it a new feel, which is something that we believe has been lacking in the past iOS updates and subsequently device launches, regardless of hardware redesign."iPhone users tend to get over changes to the hardware after a few hours, Munster opined, but "the OS is what mesmerizes people longer term." The analyst also believes that the WWDC keynote prepared the stage for several new products over the next year and a half, including the iPhone 5S, a low-cost iPhone, an Apple TV set, an iWatch, and potentially a mobile payments products.Specifically, Munster is eyeing the debut of a low-cost iPhone for September or October, an unveiling of the Apple TV by year's end, and the lauch of an iWatch and a larger-screen iPhone in 2014.The fresh new look of Apple iOS 7 (pictu...See full gallery1 - 4 / 16NextPrev


iOS 7 beta reportedly reveals flat design, revamped icons

iOS 7 beta reportedly reveals flat design, revamped icons
Soon enough, iOS 7 users will be greeted with dramatic new changes to the familiar interface, at least according to the latest details offered up by 9to5Mac.Based on a peek at an early beta of iOS 7, 9to5Mac said it discovered the much-rumored new "flat" design adopted by Apple. A couple of mockups created by the blog site show that Apple has taken the edge off the icons that populate the home screen. Some of the icons also sport a new logo and color.Catch CNET's live coverage of Apple's WWDC 2013 keynote, Monday at 10 a.m. PTThe icon for Photos now displays a color wheel. The icon for Safari now shows a simpler circular logo. And the icon for the camera displays an image of a camera. Overall, the new interface smacks of the skinny, ultra light logo that has already popped up in Apple's banners for Monday's Worldwide Developers Conference, MacRumors noted.Further, the familiar carrier bars to indicate the strength of your Wi-Fi or cellular connection have been replaced by a series of white or gray dots. And Apple could have more color tricks up its sleeve.9to5Mac discovered two different color schemes for several apps -- one veering toward black, the other toward white. Such a move suggests that the black and white iPhones could each sport their own unique color schemes. Some rumors even claim that the icon colors might change depending on the time of day or the surrounding light conditions.We'll know for sure if these tidbits are true when Apple unveils iOS 7 at WWDC on Monday.Corrected 2:30 p.m. PT to list source as 9to5Mac.


iOS 7 beta 2 arrives with bug fixes, iPad version

iOS 7 beta 2 arrives with bug fixes, iPad version
Apple on Monday released the second beta of iOS 7, exactly two weeks after the first iteration of the software was doled out to developers.The new version promises only to fix bugs and contains other undocumented "improvements."But the big new thing in this release is a version of the software for iPads -- both the regular and Mini models. The first version of the software only came for iPhones and iPod Touches, with Apple promising to add support for other devices as time went on.The software requires developers to sign a privacy agreement, but that hasn't stopped numerous developers and some blogs from posting extensive hands-on previews of the new OS. It's been standard practice for Apple to roll out several beta versions of the software before it's released to the public, which Apple has said will happen in the fall. In terms of how many more of these to expect, iOS 6 had four different beta versions between its June debut and late September release last year.Perhaps not since 2010's iOS 4 (which brought multitasking) has there been quite so much scrutiny on just what Apple's up to with these interim updates. iOS 7 is a massive visual and, in some cases, functional overhaul of the versions that came before it, and many things are expected to change before it's officially released.Update: The software also brings back a reworked version of Apple's voice memos application, which has been a built-in utility since 2009's iOS 3.0, though was not provided in the initial beta of iOS 7.


iOS 7 allows iPhone and iPad control with head movements-

iOS 7 allows iPhone and iPad control with head movements?
The idea of controlling an iPhone or iPad with a gesture may not be too farfetched. According to 9to5Mac, Apple is said to have included a head movement feature in its latest iOS 7 beta version.With a simple quick jerk of the head to the left or right, users could be able to get to the home page, select apps, or control the device's volume.The feature is apparently an accessibility option, which means it would have to be turned on by the user. Typically accessibility options are for people with disabilities who are hearing, vision, or physically impaired. It appears the feature can also be customized for each individual user.For iOS 7, Apple said it dramatically redesigned the look and feel of the user interface. Everything has been revamped, the company said, including icons, buttons, and color schemes. The screen is said to take on a 3D appearance and will have a swipe feature at the bottom of the device for quick access to brightness, volume, airplane mode, Bluetooth, do not disturb, and flashlight.An initial beta of iOS 7 was released to developers a couple of weeks ago and a second beta was released on Monday. The software requires developers to sign a privacy agreement, but that hasn't stopped numerous developers and some blogs from posting extensive hands-on previews of the new OS.For the head movement feature, 9to5Mac said there are still many kinks to work out for the option to be efficient. It's unclear if the rumored feature will eventually end up in the final version of iOS 7. Apple has not provided an exact date for the final iOS 7 release, short of this fall, when the company is also expected to introduce its next iPhone. CNET has contacted Apple for comment and will update this report when we learn more.


Apple App Store downloads top 25B; customer in China wins $10K

With each major milestone in its App Store, Apple hands out some serious cash. And this time is no different.After announcing that the App Store reached 25 billion downloads over the weekend, Apple today said that it has awarded Chunli Fu of Qingdao, China a $10,000 iTunes Gift Card for downloading the app that put the marketplace over the mark. According to Apple, Fu downloaded Where's My Water? Free, a Disney game.Apple has given out $10,000 gift cards in the past, including last January when its store hit 10 billion downloads. Although a gift card is nice, the latest prizes haven't come close to matching what Apple handed out for the one billionth download. That time, 13-year-old Connor Mulcahey was given an iPod Touch, a MacBook Pro, and a Time Capsule, in addition to a $10,000 iTunes gift card.Apple announced that its store hit 25 billion downloads on Saturday.

Apple allows cash sales for iPad

When Apple first started selling the iPad, it didn't allow consumers to buy its tablet with cash. The idea, the reasoning went, was that forcing people to buy the iPad with a debit card or credit card would help ensure that no one violated Apple's two-iPads-per-person rule. But all that has changed. Recently a California woman named Diane Campbell went to an Apple store in the hopes of buying an iPad with greenbacks. She was turned away by the store's employees, who cited the no-cash policy. After she contacted KGO, an ABC television affiliate in California, the news outlet ran a story on her ordeal. After hearing the story, in which Campbell asked Steve Jobs to "give a sister a break," Apple decided to reverse policy and allow cash customers."We want to make sure it's as fair as possible for people to get iPads," Ron Johnson, a senior vice president at Apple, told KGO, adding that the company decided to change its policy after hearing Campbell's story. He also had two Apple employees personally deliver an iPad to her house for free.According to Apple, anyone who would like to pay cash for the iPad at an Apple Store can now do so. The only catch is that cash buyers must create an Apple account in the store. Those who pay with a credit or debit card can set up their Apple accounts at home.